Today’s blog post is by Doug Kaminski, VP, Western Region, Actiance. One of questions that I’m always asked by our customers who operate in financial services is ‘What can I get from investing in social media?’ I could quote the statistics – the staggering audience of users currently using Twitter, that 8% of Americans share financial services products on social media, or even provide anecdotes on how people are expecting excellent customer service from their trusted brands to prove that the cost of doing nothing could be damaging to the brand and business. But with FINRA introducing spot checks on social media communications the 24/7 nature of social media, and the expectation from customers to deliver great service … all this sounds like a lot of additional resources with no discernible value in sight! My repartee: But what if we can turn all these negatives into positives? Comply with FINRA, SEC, IIROC and other regulatory bodies – check. Use social media to attract new customers to our services – check. Keep existing customers happy with great customer service, delivered through Facebook, or Twitter, or whichever channel they want to communicate with us – check. If it sounds like a dream, I can assure you that it’s not. The technology is available today. This Thursday, I’ll be joined by a group of seasoned professionals from financial services. You can ask them about their experiences, good and bad, of getting shareholders, customers, employees, compliance and FINRA on board with social media. And how they are measuring the value that social media is bringing their business. My distinguished panel are:
- Gregory Cheng, managing director, Western Regional
- Matt Dunn, director, digital publishing and social strategies, Franklin Templeton Investments
- Danny Miller, senior manager of public relations and communications, Esurance
- Joel Nathanson, senior vice president and head of social media, Bank of the West
Join us at the Financial Services Social Business Leadership Forum on September 26, 2013 in San Francisco, hosted by the Business Development Institute. P/S: Don’t miss my presentation on Getting True Value from Social Media at 10:35am, I’ll be sharing 5 easy actions your team can take on social media today to be successful.
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