If your business isn’t on social networks, it’s not in business.According to its new report published today,The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014 Forrester Research, Inc. says “the practice of prohibiting social [is] no longer feasible.” Forbidding employees to use social networks because they may expose your business to risk is no longer a viable business strategy. These networks are where billions of people spend hours of time. In fact, according to Forrester, 72% of the entire US population visits Facebook at least once a month.
Engaging this audience is a tremendous opportunity for those who are able seize it, and a critical reason why your employees need access to social networks. They can help you raise brand awareness, share product information, find and retain new customers, and provide better customer service.
However, as more people start using more social networks, exposure to risk increases, and so does the difficulty of managing these networks and the content people create on them. So it’s important to have the best technology in place so you can realize your organization’s vision for how social networks help improve business.
Today, we’re proud to announce that Forrester has recognized Actiance as a leader in the growing social risk and compliance (SRC) solutions market. In its report,The Forrester Wave™: Social Risk And Compliance Solutions, Q2 2014 Forrester rated Actiance in the top four for its current Socialite offering, and highest among the 10 evaluated SRC providers for its strategy and market presence.
Socialite Market Presence: Ranked strongest amongst vendors
More businesses trust Actiance to provide effective, scalable, and reliable governance solutions for all their critical business communications, including social media. Actiance was the only vendor of the 10 evaluated by Forrester to score 5/5 for customer references and total number of employees, demonstrating that Actiance has the skills and staff to support and develop its technology for growing SRC solutions market.
Socialite Product Strategy: Ranked highest amongst vendors
Actiance’s strategy for social media is to support employees who require, need, and want access to social networks anytime, anywhere, but in a way that meets the requirements of compliance, security, and IT teams. With Socialite, professionals can engage with their communities through social media in a way that seamlessly integrates with their day-to-day activities while meeting the unique governance and compliance requirements of a broad range of industries including financial services, healthcare, pharmaceuticals, energy and the public sector.
Only Socialite provides compliance functionality on native websites. It also includes features that provide an even better experience, including integrations with enterprise customer relationship and enterprise content management platforms; and partnerships with social relationship platforms, giving professionals access to social networks like Facebook, LinkedIn, Twitter, Google+ and YouTube in the applications most familiar and convenient to them – all with the control, security, and compliance their business needs.
Socialite Product Current Offering: Rated in the top four amongst vendors
As part of its research, Forrester also recently asked a group of global professionals who have used social media risk management platforms to identify the importance of certain concerns that had caused their firms to begin looking for an SRC solution. Their most common reply was a need to comply with regulations, followed by the requirement to archive social media communications. Also important was a need to improve security and data protection capabilities for allowing employee use of social networks.
Actiance solutions meet all these business challenges. In fact, Forrester gave Socialite “high marks for having one of the most comprehensive and integrated solutions, even relative to other Leaders in [its] evaluation.”
Socialite helps make social networks available to an organization’s employees in a way that satisfies compliance, legal, and security requirements. Socialite controls features of social network websites, and has both web-based and mobile social applications that help users improve results through easy and compliant content sharing and social engagement. In fact, Socialite scored highest in Forrester’s report for its posting, syndication, and team collaboration capabilities.
Its compliance and social sharing capabilities can also be integrated with other apps and portals, making social available virtually anywhere professionals work. It’s designed to monitor for key words, phrases, and patterns, and alerts you in real-time if concerns are detected. It also captures events like edits and deletes, helping make production of content and recreation of conversations faster and less costly.
Archiving: Only Vendor rated 5 out of 5
Also important are Socialite’s archiving capabilities, for which it ranked highest among competitors in Forrester’s report. Socialite is integrated with Actiance Alcatraz, our cloud-based, context-aware archive. Alcatraz is the ideal solution for organizations that want to capture employee social media alongside all other critical business communications like email, enterprise social, instant messaging, and unified communications.
To download Forrester Research’s report, click here
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