If you want to build lasting relationships with your customers, it’s more important than ever to ensure your brand is engaging in the right conversations at the right time. As brands seek to reach more targeted audiences, the volume of conversations taking place increases. And, that increase in conversation isn’t without risk. Things happen. People say things they maybe shouldn’t, they click ‘Send’ without reviewing, and they make comments that aren’t fully informed. Companies need a solution in place that provides a safety net, just in case, to protect their brand from reputational and financial damage.
Today I’m pleased to share that Actiance has partnered with Spredfast to provide enterprise-grade governance for the Spredfast social relationship platform. With a layer of governance that only Actiance Socialite can provide, organizations will have the control, security, and archiving capabilities they need to deploy Spredfast while ensuring compliance with nearly any information governance requirement.
This partnership with Spredfast helps customers – including those in regulated and litigious industries – overcome legal, corporate, and regulatory barriers that may have prevented them from giving employees access to social networks where they can openly exchange ideas and share content. Our joint solution gives organizations the confidence to use Spredfast to publish and respond on social networks, and then quickly reconstruct entire events and conversations through Actiance’s context-aware data capture – including modified or deleted events.
Importantly, this integrated solution helps organizations save time and money when content needs to be found and reviewed in the future. Social content can be created, edited and even deleted by any number of people at any given time. Traditional governance solutions capture this content as individual, disconnected events, then typically turn them into individual emails; and those that can capture edited content usually can’t capture the fact that content was later deleted. Without the ability to see all content in a logical, conversational format, along with any edits and deletes, the processing, review and production of that content during discovery is extremely expensive.
Socialite provides a complete, contextual view of all social content. This allows reviewers to better understand what was said, when it was said, and what was meant. With this deeper level of understanding, they are better able to determine things like whether content is relevant to litigation or if additional corrective action needs to be taken. It also helps dramatically lower costs by improving the ease, speed, and accuracy of these tasks for Spredfast customers.
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